RALPH LAUREN STARTED IN THE LATE 1960 AS A MENSWEAR RETAILER.BY THE 1980s<HIS COMPANY HAD GROWN TO INCLUDE WOMEN'S AND CHILDREN'S APPAREL,AND WOULS SOON EXPAND FURTHER INTO MANY LICENSED CATEGORIES.THE COMPANY'S ADS UNDERSCORED THE BRAND'S POSITION AS AN UPSCALE LIFESTYLE BRAND.
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